Unlocking Playable Ads : A first step with us

Nov 23, 2023

In the ever-evolving mobile gaming landscape, playable ads have become an indispensable tool for captivating audiences. This comprehensive guide, tailored explicitly for game developers and studios leveraging Nothing2install’s groundbreaking Pipe3D game streaming technology, embarks on an small exploration of the core Key Performance Indicators (KPIs) for playable ads. We delve into real-time analytics innovations, address pertinent challenges, and provide tips for first deployment of playable ad campaigns.

The Core Metrics for Playable Ads

Click-Through Rate (CTR):

  • A pivotal metric for measuring player engagement, with playable ads consistently achieving CTRs 2-4X higher than standard mobile videos.
  • The goal is to maintain a robust CTR as ad spend scales, ensuring optimal campaign performance.

Completion Rate:

  • A vital engagement metric measuring the percentage of players who complete the playable ad experience.
  • High-quality creatives can drive completion rates to around 50%, a significant improvement compared to traditional video ads.
  • The ideal target is a completion rate exceeding 60%.

Install Rate:

  • Critical for game developers measuring the success of conversion from playable ad engagement to app installation.
  • Well-optimized playable ad campaigns can achieve install rates ranging from 0.5% up to 5%+.
  • The goal is to surpass typical video ad install rates by at least 2X.


  • Essential for gauging player commitment post-installation.
  • Benchmarks range from 30% day 1 retention to 15% day 7, with the aim of matching or exceeding retention levels from other key acquisition sources.


  • Fundamental for understanding the long-term value of acquired players.
  • The goal is to generate LTV from playable ad users that is 2-3X higher than other acquisition channels on average.

Understanding Pipe3D : Transforming Playable Ads into Experiences

Nothing2install’s Pipe3D game streaming technology stands at the forefront of playable ad innovation. Pipe3D allows game developers to seamlessly upload their game’s APK, choosing specific phases of gameplay to showcase. This transformative approach eliminates the need for complex development efforts, providing players with an authentic, interactive preview of their games.

Optimizing Playable Ad Metrics with Cloud Analytics

As a game studio leveraging Pipe3D game streaming technology, you possess a unique advantage. Nothing2install’s advanced analytics, powered by Pipe3D , enables you to track every player interaction within playable ads. This provides invaluable insights for game developers to refine creatives, iterate campaigns, and maximize performance metrics in real-time.

Innovations unlocked by Pipe3D solution include:

  • Identifying drop-off points in gameplay to iron out areas of friction.
  • Dynamically personalizing difficulty levels to match each player’s skill.
  • Conducting rapid A/B testing of content variations to lift key performance indicators (KPIs).
  • Early prediction of user Lifetime Value (LTV) based on gameplay metrics.
  • Segmenting players by behaviors to target high-value groups.
  • Optimizing the conversion funnel from playable demo to install to monetization.
  • Correlating post-install behaviors back to the playable ad experience.

Ad Networks Powering Playable Ads

For game developers, understanding the landscape of ad networks offering playable ads is crucial. Prominent networks embracing this interactive format include Unity Ads, AdMob, Chartboost, Vungle, and IronSource. If you want to dive in : we can help you!

The Bottom Line: Unleashing the Power of Playable Ads in Gaming

Mastering the performance metrics of playable ads is not just a goal but a necessity for game developers seeking success in the realm of interactive advertising. Real-time cloud analytics, combined with Nothing2install’s breakthrough innovations, unlock unparalleled potential. This article serves as a first step of future guide for game developers, empowering them to harness the full capabilities of playable ads and elevate their games to new heights. Let us showcase how these breakthrough innovations can optimize your playable ad campaigns and drive success for your game studio!