Imagine this: you’ve got a mobile game that users love once they try it—but you're losing 40% of potential players at the install step. Downloads are too slow, users are distracted, and your acquisition funnel has a leak you can’t plug. That’s where Nothing2Install...

Fast, Full-Featured, and Frictionless When Candivore, the studio behind the globally successful PvP puzzle game Match Masters, looked to expand beyond mobile app stores, they turned to Nothing2Install. Using our Instant Web Distribution Infrastructure, Candivore...

Nothing2Install (N2I) is a cloud-native platform that enables mobile game developers to bypass traditional app stores and deliver games directly to players’ web browsers—no downloads, no installations, just instant play. This innovative solution transforms Android...

The mobile gaming industry is booming, with a steady rise in revenues and an ever-expanding user base. However, despite the growth, traditional app download models are beginning to show their cracks. The time-consuming installation process, platform fragmentation, and...

In a world where immediacy is king, mobile game developers are finding that expanding to browser-based platforms isn't just a nice-to-have — it's essential. Nothing2Install's Instant Play technology allows studios to transform their mobile games into seamless browser...

Here's a more flexible and targeted revision, taking into account that the solution works across various distribution platforms—H5 portals, cloud gaming catalogs, custom portals, or any channel the publisher desires. A Platform-Agnostic Solution for Seamless Gaming...

In the fast-evolving world of gaming, browser-based games are making a strong comeback. Yet, despite the advances in technology, misconceptions about browser gaming still persist. Let’s bust the top three myths and show why Nothing2Install's Instant Play technology is...

The N2I Ad-Bridge SDK empowers developers to integrate ads seamlessly across multiple platforms, optimizing monetization without the need for users to download or install anything. Whether you’re using Unity or Java-based Android development environments, our SDK...

If you're a mobile game developer looking to expand your reach, transitioning to HTML5 games offers a world of opportunities. HTML5 games are instantly accessible across various devices without the need for downloads, making them perfect for reaching a wider audience....

As the mobile gaming industry continues to grow, the demand for cross-platform accessibility is becoming more pressing. One of the most sought-after solutions is converting existing mobile games, often in APK format, into HTML5. This conversion allows games to be...

In today's competitive mobile gaming landscape, top publishers face numerous challenges that impede growth and profitability. nothing2install offers innovative solutions to these pressing issues, potentially transforming the industry landscape. The User Acquisition...

For years, mobile game publishers have been confined to the app store ecosystems, subjecting them to stringent policies, high commission fees, and limited control over the user experience. This traditional distribution model has capped revenue potential and hindered...

Buckle up, game publishers, because a seismic shift is about to rock the gaming world. Introducing the “Super App” – a revolutionary cloud-powered platform that will transform the way you distribute your games and engage with players. 🌩️ With the “Super App,” you can...

Fresh from the whirlwind of insightful conversations and thought-provoking exchanges at the Game Developers Conference (GDC) and Pocket Gamer Connects (PGC) 2024, the team at Nothing2Install is brimming with excitement about the future of APK streaming. Our...

For mobile game developers and marketers, the quest to create compelling playable ads that drive installs has been an ongoing battle. While various solutions have emerged, each comes with its own set of tradeoffs between authenticity, customization, development...

Start Page : A blank overview After going through the tutorial and successfully setting up your account, you're now on the InstantPlayable start page – a clean slate ready for your input. Armed with your newfound knowledge, the next step is straightforward. From the...

The real money gaming app sector, spanning betting, gambling, lottery and casino apps, stands positioned for monumental growth in coming years as mobile maturity, tech innovation, and regulatory shifts unlock new opportunities. However, publishers still face major...

As mobile cloud gaming unlocks $19 billion market potential by 2027, a peculiarly powerful niche lies embedded across aging consoles: retro gaming. By reviving catalog classics instead of chasing photorealism, the retrogaming resurgence taps directly into nostalgic...

In an oversaturated attention economy, capturing consumer mindshare for even seconds feels impossible without interactive frictionlessness. As Playable ads revolutionize mobile game discovery through mini-game previews, vast untouched potential lies in expanding...

As cloud gaming gains momentum, publishers have understandable concerns around security risks - especially streaming full mobile gameplay sessions versus limited local app installs. However, with a defense-in-depth approach leveraging the latest techniques, cloud...

CLICK AND PLAY! The mobile gaming industry is in the midst of unprecedented growth, and developers are tasked with finding innovative strategies to make their games stand out. In this comprehensive guide, we'll explore the best practices for mobile game marketing,...

The Promotional Paradox Long before installation, marvelously immersive app store listings, social ads and influencer endorsements spark discovery. Yet they often showcase cinematic visuals impossible recreating on average smartphones. This seeds doubt on expected...

Playable ads are transforming mobile games today, but significant format evolution lies ahead in coming years. This comprehensive deep dive explores the playable ad landscape in 2024, 2025, and 2026 based on projected trends, emerging technologies, and how...

Cloud gaming promises to revolutionize interactive entertainment by removing friction through instant anytime playability. But achieving seamless, scalable cloud delivery poses immense technical challenges. This in-depth article compares two leading approaches – video...

Nothing2install's patented 3DPipe technology achieves unmatched cloud gaming delivery through pioneering graphics command streaming. This in-depth technical article explores how our trailblazing innovations unlock frictionless interactive entertainment. Graphics...

In the ever-evolving mobile gaming landscape, playable ads have become an indispensable tool for captivating audiences. This comprehensive guide, tailored explicitly for game developers and studios leveraging Nothing2install's groundbreaking Pipe3D game streaming...

Driving discovery and conversion of new mobile gamers remains highly challenging - yet increasingly critical as the space becomes more saturated. But what if publishers could offer instant limited-time access to showcase titles and engage prospective users, without...

Cloud gaming is poised to disrupt the rapidly growing mobile games industry. But what exactly is it, and why does it present such monumental opportunities for publishers? What is Cloud Gaming? In a nutshell, cloud gaming utilizes streaming technology to deliver games...

Playable ads are revolutionizing how mobile games are discovered and driving explosive growth in user acquisition. But what exactly are playable ads, and how can publishers maximize their capabilities? Defining Playable Ads In a nutshell, playable ads allow mobile...

July 2023 saw the award ceremony for the tenth wave of the I-Nov Innovation Contest. Thanks to its "3D CLOUD" solution, the SaaS application and game streaming solution based on 3D graphics command transmission technology, nothing2install won the I-Nov prize in the...