by Morgan DINKEL | Jan 8, 2024 | News
In an oversaturated attention economy, capturing consumer mindshare for even seconds feels impossible without interactive frictionlessness. As Playable ads revolutionize mobile game discovery through mini-game previews, vast untouched potential lies in expanding...
by Morgan DINKEL | Dec 22, 2023 | News
As cloud gaming gains momentum, publishers have understandable concerns around security risks – especially streaming full mobile gameplay sessions versus limited local app installs. However, with a defense-in-depth approach leveraging the latest techniques,...
by Morgan DINKEL | Dec 11, 2023 | News
CLICK AND PLAY! The mobile gaming industry is in the midst of unprecedented growth, and developers are tasked with finding innovative strategies to make their games stand out. In this comprehensive guide, we’ll explore the best practices for mobile game...
by Morgan DINKEL | Dec 8, 2023 | News
The Promotional Paradox Long before installation, marvelously immersive app store listings, social ads and influencer endorsements spark discovery. Yet they often showcase cinematic visuals impossible recreating on average smartphones. This seeds doubt on expected...
by Morgan DINKEL | Dec 4, 2023 | News
Playable ads are transforming mobile games today, but significant format evolution lies ahead in coming years. This comprehensive deep dive explores the playable ad landscape in 2024, 2025, and 2026 based on projected trends, emerging technologies, and how...
